Our Analytical Approach
Data-driven methods for objective campaign evaluation
We use a structured methodology, combining established advertising metrics with the latest analytics tools to assess campaign effectiveness. Our experts ensure findings reflect actual market performance, tailored to your objectives and the Australian market context.
Our Expert Team
Market analytics specialists at your service
Rachel Nguyen
Lead Analyst
Master of Business Analytics University of Melbourne
Ad data interpretation
DataDriven Group
Rachel leads our analytics division with over a decade of experience in advertising measurement and market analysis.
Blake Turner
Data Insights Manager
Bachelor of Statistics UNSW Sydney
Marketing metrics
BrightView Analytics
Blake brings advanced technical skills and a deep understanding of consumer trends, focusing on actionable insights for clients.
Priya Chopra
Market Researcher
Bachelor of Commerce Monash University
Market campaign analysis
InsightLab Pty
Priya specializes in integrating market context with advertising analytics to ensure relevant campaign reviews.
Tom Willis
Reporting Specialist
Diploma of Data Analysis TAFE NSW
Data visualisation
MediaScope
Tom’s expertise lies in simplifying complex data for clients, delivering clear, actionable reports every time.
How We Analyse Ad Performance
From data collection to clear reporting, each step is designed to provide transparency and meaningful guidance for your advertising decisions.
Initial Consultation & Review
We begin with a consultation to understand your advertising goals. This includes gathering available campaign data, target audience details, and any specific areas you wish to address.
Your objectives shape all subsequent analysis stages for relevance.
Comprehensive Data Analysis
Using best-practice analytics methods and trusted data sources, we examine campaign effectiveness, highlighting performance against industry benchmarks and exploring audience response patterns.
Metrics such as engagement rate and channel performance are reviewed.
Clear Reporting & Guidance
You receive a detailed, jargon-free report outlining key findings and practical recommendations to support future campaign decisions. Our support is available for any report follow-up queries.
Takeaways are presented in an accessible format for every stakeholder.
Why Partner With Us
| Features | zantafirex | Alternatives |
|---|---|---|
| Objective Campaign Assessment | ||
| Data Confidentiality Standards | ||
| Australian Market Focus | ||
| Customised Reporting | ||
| Direct Analyst Support |